12 Balance of Nature Substitutes and Similar Competitors (+ 8 to Avoid)

This guide compares the many different generic Balance of Nature-type products available in 2026. It covers fruit and vegetable supplements that are similar yet better. As well as outright knockoffs and copycats.

All of the substitute brands listed here will cost you less per month than Balance of Nature’s Fruits & Veggies, which is clearly overpriced. If you’d just like to see the top 2 I’d choose and why, then you can find them here in the Final Verdict at the end.

Or, if you’d like to see how Balance of Nature stacks up versus competitors, then this is the most comprehensive and detailed resource available online. Let’s get started.

Balance of Nature Basics

The company Balance of Nature was launched in 1997 and has been on the market for 29 years as of 2026. While they were innovative back when they started, their competitiveness has waned in recent years.

Instead of updating their Fruits & Veggies formula with healthier superfoods, and lowering the cost to compete with rivals, they seem to have doubled down on television advertising instead.

There’s much more on these problems in this review of Balance of Nature, along with my personal experience taking the Fruits & Veggies product for 30 days. For this guide, I’ll focus on comparing 3 important areas: ingredients, pros and cons, and comparative costs to take each month.

Ingredients in Fruits & Veggies

Here are the supplement facts as listed on the company’s website balanceofnature.com:

• Fruits: Aloe Vera, Apple, Banana, Blueberry, Cherry, Cranberry, Grape, Grapefruit, Lemon, Mango, Orange, Papaya, Pineapple, Raspberry, Strawberry and Tomato.
• Veggies: Broccoli, Cabbage, Carrot, Cauliflower, Cayenne Pepper, Celery Stalk, Garlic, Kale, Onion, Shiitake Mushroom, Soybean, Spinach, Sweet Potato, Wheatgrass and Zucchini.

Pros & Cons

Pros

1. Balance of Nature says that all the produce they use in their Fruits & Veggies capsules is non-GMO, picked at the peak of ripeness, and flash-dried to retain maximum nutritional content. They also state that their products are made in the USA and tested at an independent laboratory.
2. There are some healthy fruits and vegetables in their formulation, such as blueberry, cranberry, aloe vera, broccoli, garlic, wheatgrass and shiitake mushroom.

Cons

1. The Fruits & Veggies supplement facts panel lists too many commonly eaten foods, like apple, banana, grape, orange, onion and tomato. Customers shouldn’t have to pay top dollar for these when there are so many superior superfood supplements out there.
2. This nutritional supplement is sold for $89.95, a very high price point compared to competitor brands.
3. The produce used to make Balance of Nature is not organic and they do not disclose where it is sourced from on their website.
4. The Veggies vitamins contain raw soybean. Soy is a cheap additive with many potential negative effects. Some people are allergic to it and it contains anti-nutrients like phytic acid, glycoproteins, saponins and lectins.

Cost Per Month

Balance of Nature is available at Walmart, Amazon and on their own website for $89.95 for a 30-day supply. This product is not available at Costco, Walgreens, Target, Kroger, CVS, GNC, or any other large American retail stores.

You can get it for less on their site if you sign up for ongoing monthly deliveries as a ‘preferred customer’. Keep in mind though that many people who bought Balance of Nature’s Fruits & Veggies supplement in this way have complained about difficulty canceling their subscription. Some of them even called the brand a con or a fraud.

Why Are There So Many Balance of Nature-Type Products in 2026?

Balance of Nature has a large marketing budget and is constantly advertising on TV, particularly on Fox News. They’ve also been around for many years and have strong brand recognition.

Many people have heard about their Fruits & Veggies capsules and are initially interested in buying them. Then they see the price.

You don’t need to be an expert in nutritional products to know that you shouldn’t have to pay nearly a hundred dollars for the relatively common foods on their supplement facts panel.

This has led to many potential customers searching for a Fruits & Veggies replacement that costs less. Other supplement companies noticed and made discount versions to fill the gap. These are often shameless knockoffs that copy not only the ingredients but also the various blends, daily dosage and color scheme on their packaging.

In this comparison of Balance of Nature versus other brands, it’s not my role to comment on the legality of this practice. I only want to help you find the best quality replacement and save as much as possible doing it.

12 Similar Competitors to Balance of Nature

The 12 fruit and vegetable supplements ahead are clearly modeled on the Balance of Nature formula and branding. Some have more nutritious ingredients, while many others match the same list of vegetables and fruit used in it almost exactly.

Despite this, all of these Balance of Nature equivalent products cost much less per month than the original. Personally, I’d choose any one of the 12 competitor brands below, rather than paying for a big company’s TV advertising budget.

1. UpNourish Daily Fruits and Veggies — Cheaper, Better and Organic

UpNourish surprised me when researching this review of Balance of Nature substitutes. Their Daily Fruits and Veggies product looks like just another copycat at first glance. With proper examination though, it became clear this was both a nutritionally superior and much better-value whole food supplement.

First of all, and in stark contrast to Balance of Nature, all of the ingredients in UpNourish’s Fruits and Veggies are grown organically. On their website and social media this company says they use,”organic fruits and veggies bought from American farms.”

These capsules contain far more potent superfoods, such as elderberry, blackcurrant, aronia berry, dragon fruit, bilberry, pomegranate and blueberry in the Fruit blend. As well as alfalfa, barley grass, chlorella, matcha tea, cinnamon, maitake and chaga mushrooms in the Veggie vitamins.

UpNourish comes in much larger containers too and have a full 240 capsules in both the Daily Fruits and Daily Veggies for a total of 480 caps. That’s 300 extra compared to Balance of Nature’s 180.

There’s also a 2-month supply with this brand, versus 1 month with most competition. The serving size is higher as well, with 4 capsules from each tub suggested rather than the usual 3.

You would think UpNourish would be more expensive. It’s bigger, better and made from organic produce. In fact, it’s less than half the cost of BoN’s Fruits & Veggies.

If more customers knew about this superfood supplement, and did a proper comparison with Balance of Nature, it seems obvious to me which one they’d choose.

Ingredients in UpNourish Fruit and Vegetables

Daily Fruits Supplement Facts

• A Total of 31 Organic Fruits Including: Tomato, Papaya, Banana, Apple, Mango, Elderberry, Lemon, Aronia Berry, Blackberry, Blackcurrant, Acai Berry, Beet, Orange, Raspberry, Tart Cherry, Cranberry, Blueberry, Dragon Fruit, Kiwi, Mulberry, Peach, Strawberry, Green Olive, Pomegranate, Bilberry, White Grape, Red Grape, Pineapple, Pear, Watermelon, Wild Cherry.

Daily Veggies Supplement Facts

• A Total of 30 Organic Vegetables Including: Spinach, Broccoli, Green Cabbage, Wheatgrass, Kale, Cucumber, Celery, Pumpkin, Zucchini, White Button Mushroom, Garlic, Alfalfa, Shiitake Mushroom, Sweet Potato, Red Onion, Lettuce, Cinnamon, Barley Grass, Chaga Mushroom, Bell Pepper, Carrot, Asparagus, Chlorella, Eggplant, Ginger, Maitake Mushroom, Red Bell Pepper, Orange Bell Pepper, Matcha Tea, Green Onion.

Pros & Cons

Pros

1. Superior organic ingredient list with a wide range of high-nutrient superfood berries, fruits, herbs, veggies and medicinal mushrooms.
2. 480 capsules versus 180 for Balance of Nature and a 2-month supply compared to 1 month.
3. No fillers, chemicals, colorants or additives. The only ‘other ingredients’ in UpNourish are the vegetarian capsule shells.
4. Made in the USA in a GMP-certified facility.
5. Non-GMO and gluten and soy-free.

Cons

1. None that I can see. Daily Fruits and Veggies by UpNourish is a strong Balance of Nature competitor. They just seem relatively unknown. I hadn’t heard of them before doing the research for this guide.

Cost Comparison

Despite all of the advantages of UpNourish versus Balance of Nature, the former is well under half the cost to get here on the brand’s Amazon store.

Calculated on a monthly basis, it’s around a quarter of BoN’s Fruits & Veggies supplement, for both a higher daily dosage and much healthier organic ingredients.

2. Lunakai Fruits & Veggies + Antioxidant Blend — Superior Superfood Supplement

Tennessee-based brand Lunakai have made an impressive Balance of Nature alternative with their Fruits & Veggies + Antioxidant Blend.

I particularly like the broad range of superfoods on their supplement facts panel. Compared to BoN’s Fruits & Veggies, Lunakai’s capsules would be much higher in phytonutrients and other important nutritional elements.

This product is made in America in an FDA and cGMP-compliant facility. It’s also 3rd-party tested for impurities with COA certificates for safety and purity.

Lunakai’s fruit and vegetable capsules are promoted as a source of antioxidants from “reds, greens and blues” to “strengthen immunity” and “boost energy levels and vitality.” Supplement brands often make over the top claims, but Lunakai’s formula has the superfoods to back up these statements.

Ingredients in Lunakai Superfood Fruits & Veggies

• Antioxidant Blend: 1185 mg
  Strawberry Fruit Powder, Pomegranate Fruit Extract 4:1, Grape Seed Extract (standardized to 95% proanthocyanidins), Acerola Fruit Juice Extract, Cranberry Fruit Powder, Maqui Berry Powder, Mangosteen Fruit Hull Extract 10:1, Organic Lemon Fruit Juice Powder, Blueberry Fruit Powder.
• Digestive & Immune Wellness Blend: 755 mg
  Oat Straw Extract, Pineapple Fruit Powder, Papaya Leaf Powder, Acerola Fruit Juice Extract, Organic Broccoli Sprout Powder, Garlic Bulb Extract, Aloe Vera.
• Vitality Blend: 825 mg
  Moringa Leaf Powder, Organic Green Wheatgrass Leaf Powder, Organic Alfalfa Leaf Powder, Organic Tart Cherry Fruit Powder, Organic Kale Leaf Powder, Barley Grass Powder, Organic Amla Fruit Powder, Organic Chlorella Cracked Cell Powder, Aloe Vera.
• Longevity Blend: 935 mg
  Celery Seed Powder, Carrot Root Powder, Beet Root Powder, Garlic Bulb Extract, Cayenne Pepper Fruit Powder, Astragalus Root Extract.

Pros & Cons

Pros

1. Lunakai’s ingredients are much better than Balance of Nature’s, with many nutrient-rich standouts, such as pomegranate, grape seed extract, papaya leaf, maqui berry, mangosteen, acerola, moringa, amla, celery seed and astragalus.
2. Also contains organic greens like broccoli sprouts, wheatgrass, alfalfa, kale and chlorella.
3. Lunakai use non-GMO produce and this product is soy, gelatin, preservative and gluten-free.
4. Made in the USA in an FDA-inspected and GMP-tested facility. Also 3rd-party tested for safety, purity and potency, according to the brand’s website.
5. Much cheaper than Balance of Nature for a clearly superior superfood supplement with the same 6-capsule daily dosage.

Cons

1. It’s difficult to find much to fault with this product. Microcrystalline cellulose, silica and magnesium stearate are listed as other ingredients, which is a small con, but I think this is far outweighed by the strength of the formula.

Cost Comparison

Lunakai Fruits & Veggies + Antioxidant Blend is great value when it’s on special, like it currently is here on their Amazon page.

I hadn’t come across this brand before but will add it to my next supplement order and try it for myself. There’s a lot of superfoods that I like to take on Lunakai’s ingredients panel.

3. Just Ripe Nutrition vs Balance of Nature

Just Ripe Nutrition is a Balance of Nature equivalent in almost every way. The supplement facts label is virtually identical (they wisely left out the soybean), the packaging is alike, and even the listed milligram amounts in the ‘Support’, ‘Defense’ and ‘Restore’ blends are the same.

Despite this, it costs much less than Balance of Nature for the same daily dosage and monthly supply. If you just wanted a cheaper version of BoN’s Fruits & Veggies capsules, then Just Ripe Nutrition fits the bill.

Ingredients in Just Ripe Fruits and Veggies

Fruits Blend Supplement Facts

• Support Blend: 731 mg
  Tomato, Papaya, Banana, Apple, Grape, Elderberry, Strawberry, Aloe Vera.
• Defense Blend: 719 mg
  Orange, Tart Cherry, Cranberry, Blueberry, Grape, Grapefruit, Aloe Vera.
• Restore Blend: 561 mg
  Raspberry, Pineapple, Mango, Sour Cherry, Lemon, Aloe Vera.

Veggies Blend Supplement Facts

• Support Blend: 720 mg
  Broccoli, Spinach, Cabbage, Wheatgrass, Kale, Cauliflower, Celery, Onion.
• Defense Blend: 714 mg
  Garlic, Cabbage, Onion, Carrot, Kale, Cayenne Pepper, Shiitake Mushroom, Wheatgrass, Sweet Potato.
• Restore Blend: 576 mg
  Carrot, Kale, Onion, Spinach, Cauliflower, Celery.

Pros & Cons

Pros

1. Any Just Ripe Nutrition review will be very similar to one on Balance of Nature. That’s because it’s obviously designed to be a direct substitute for BoN’s Fruits & Veggies product at a much lower price.
2. Just Ripe Nutrition’s Veggies capsules don’t have the raw soybean found in the Balance of Nature equivalent. Soy is an controversial additive that contains anti-nutrients and some people are allergic to. I’ve always found it strange that Doctor Howard, the creator of Fruits & Veggies, has kept it in the formula after all these years.
3. The Just Ripe Nutrition website lists this supplement as non-GMO, vegan, paleo, gluten-free and made in a GMP-certified facility.
4. Popular product with lots of positive feedback and a 4.3 stars out of 5 rating on Amazon from over 2,700 customer reviews at the time I was researching this guide.

Cons

1. One small negative with Just Ripe Nutrition versus Balance of Nature is that the former lists rice flour and magnesium stearate on its ingredient panel. These are common additives in capsule-based supplements but Balance of Nature’s Fruits & Veggies doesn’t have them.

Cost Comparison

Just Ripe Nutrition Fruits and Veggies is a direct replacement for Balance of Nature, with the same ingredients minus the raw soybean. You can currently get it for about half the monthly cost of Balance of Nature here on the brand’s Amazon listing.

It’s even better value with the twin pack there though, bringing the price down by over ten dollars per month. In a direct comparison between these two whole food supplements it seems like an easy decision to me.

4. Codeage Instantfood Easy Veggies & Fast Fruits — High Quality Competitor

Codeage is a highly respected nutritional company and I’d personally trust the quality of their ingredients and manufacturing practices far more than those of Balance of Nature.

Despite being a popular brand in their own right, they’ve clearly made a Fruits & Veggies copycat with their Instantfood Easy Veggies & Fast Fruits capsules. Like Just Ripe Nutrition, they’ve duplicated the Balance of Nature ingredient list almost exactly, leaving out just the problematic soybean.

One difference between Codeage and both Balance of Nature and Just Ripe Nutrition, is that they list some organic greens in their veggie vitamins. They also avoid any extra fillers or additives with just the vegan capsule as an extra ingredient.

Ingredients in Codeage Easy Veggies & Fast Fruits

Instantfood Veggies Supplement Facts

• Maintain Blend: 720 mg
  Spinach, Kale, Cauliflower, Celery, Zucchini, Wheatgrass, Broccoli, Organic Green Cabbage, White Onion.
• Protect Blend: 714 mg
  Garlic, Red Cabbage, Red Onion, Carrot, Kale, Cayenne Pepper, Shiitake Mushroom, Wheatgrass, Sweet Potato.
• Repair Blend: 576 mg
  Carrot, Kale, Organic Green Onion, Spinach, Cauliflower, Celery, Zucchini.

Instantfood Fruits Supplement Facts

• Maintain Blend: 741 mg
  Tomato, Papaya, Banana, Apple, Grape, Wild Blueberry, Strawberry, Aloe Vera.
• Protect Blend: 721 mg
  Orange, Tart Cherry Powder, Cranberry, Wild Blueberry, Grape, Apple, Grapefruit, Aloe Vera.
• Repair Blend: 571 mg
  Raspberry, Pineapple, Mango, Sweet Cherry, Lemon, Aloe Vera.

Pros & Cons

Pros

1. With Instantfood Easy Veggies & Fast Fruits, Codeage has made a high-quality Balance of Nature competitor. Some of their produce is organic, there are no fillers, and the company obviously cares about its reputation for quality.
2. All Codeage supplements are made in GMP-certified facilities in the USA. The company says, “Our ingredients undergo rigorous testing to ensure that they meet our high standards for safety,” and adds, “We take quality control seriously, which is why we obtain a certificate of analysis (COA) for each batch of our products.”
3. 30-day guarantee, PayPal option and no charges for USA delivery.

Cons

1. Easy Veggies & Fast Fruits uses the same ingredients as Balance of Nature, minus the raw soybean. I understand that they deliberately chose to make a direct copy, but some of the additions are fairly common fruit and vegetables.

Cost Comparison

Codeage Instantfood Easy Veggies & Fast Fruits is a first-rate Balance of Nature equivalent with the same ingredients, daily dose and month-long supply. Despite this, you can get these whole food capsules for around half the monthly cost here on their website.

If ingredient sourcing, quality control and purity testing are as important to you as they are to me, then Codeage vitamins and whole food supplements are a solid choice.

5. Botanic Choice Mega Fruits and Veggies — Great Ingredients but Less Capsules

The American company Botanic Choice are based in Indiana and say on their website they’ve been in business since 1910, initially selling herbs and publishing information on natural remedies.

Their Mega Fruits and Veggies supplement has one of the best ingredient lists in this guide to substitute products for Balance of Nature. The company also highlights their manufacturing processes and quality control on their website.

The suggested daily dosage isn’t as high with this brand versus competitors, though this may suit customers who don’t like to take too many capsules each day.

Ingredients in Botanic Choice Fruits and Veggies

• PhytoServ Fruit Blend: 70 mg
  Grape Fruit Powder, Grape Seed Extract, Wild Blueberry Fruit Powder, Wild Blueberry Fruit Extract, Raspberry Fruit Powder, Raspberry Seed Concentrate, Cranberry Fruit Powder, Prune Fruit Powder, Tart Cherry Fruit Powder, Wild Bilberry Fruit Powder, Wild Bilberry Fruit Extract, Strawberry Fruit Powder and Silicon Dioxide.
• Phytoserv Veggie Blend: 60 mg
  Broccoli Sprout, Onion Extract, Broccoli, Tomato Fruit Powder, Carrot Root Powder, Spinach Leaf Powder, Kale Leaf Powder, Corn Starch, Maltodextrin, Brussels Sprouts.
• 42 Fruits and Vegetable Blend: 1 g
  A Proprietary Blend of Blueberry, Cranberry, Grapeseed, Strawberry, Raspberry, Pomegranate, Bilberry, Alfalfa, Carrot, Beet, Broccoli, Acai, Chokeberry, Apple, Apple Pectin, Maqui Berry, Grape Skin, Black Cherry, Tomato, Barley, Celery, Chlorella, Black Currant, Artichoke, Mango, Pineapple, Spirulina, Dandelion, Wheatgrass, Green Tea, Milk Thistle, Siberian Ginseng, Ashitaba, Bing Cherry, Elderberry, Goji Berry, Grapefruit, Mangosteen, Spinach, Tart Cherry, Papaya, Asian Pear.
  Total ORAC Value: 1,700 µmol TE/g Per Serving.

Pros & Cons

Pros

1. Botanic Choice has a wide range of potent superfood berries, fruits, greens, vegetables and herbs in their Mega Fruits and Veggies supplement.
2. PhytoServ Fruit and Veggie Blends are a concentrated source of polyphenols and other beneficial antioxidants.
3. Non-GMO, gluten and soy-free, vegan, independently-tested, and complies with good manufacturing practices, according to the Botanic Choice website.

Cons

1. While there are many beneficial ingredients in Mega Fruits and Veggies, the 2-capsule serving size provides 1,130 mg of whole food powder. By contrast, Balance of Nature’s 6-caps serving has 4,021 mg.
2. Botanic Choice ‘other ingredients’ include vegetable cellulose, rice flour, magnesium stearate, silicon dioxide, cornstarch, maltodextrin, sunflower lecithin and calcium stearate.

Cost Comparison

Mega Fruits and Veggies by Botanic Choice has an impressive ingredient list loaded with antioxidant-rich superfoods. It’s available for around a third of Balance of Nature’s price here on the brand’s Amazon page (the 2-pack is a bit less).

The suggested dosage isn’t that high though and I’d take 4 capsules myself if I were using this supplement. I’d also like to see less fillers used in the Botanic Choice formula.

6. The Vitamin Kitchen vs Balance of Nature

Fruits and Veggies by The Vitamin Kitchen is a very similar supplement to Balance of Nature. It has the same 90 capsules per tub and many of the same ingredients.

They’ve added extra superfoods to improve their product though, like pomegranate, goji berry and acai in the Fruit Blend. Along with maitake mushroom, bitter melon and artichoke in the Vegetable Blend.

This brand is popular on Amazon, with nearly 1,000 consumer reviews and a 4.1-star rating. The Vitamin Kitchen company says its fruit and veggie supplement is made with whole natural foods and no unnecessary additives, fillers or preservatives. They also state that it’s keto and vegan-friendly, non-GMO, soy-free, and made in GMP-certified manufacturing facilities.

Ingredients in The Vitamin Kitchen

• Fruit Blend: 2,250 mg
  Aloe Vera, Apple, Banana Powder, Blueberry, Cherry, Cranberry, Grape Skin, Grapefruit, Lemon, Mango, Orange Fruit, Papaya, Pomegranate, Raspberry, Strawberry, Tomato, Acai, Goji Berry, Pineapple.
• Vegetable Blend: 2,250 mg
  Broccoli, Cabbage, Carrot, Cauliflower, Cayenne Pepper, Celery, Garlic, Kale, Onion, Shitake, Maitake Mushroom, Spinach, Parsley, Wild Yam, Zucchini, Alfalfa, Bitter Melon, Artichoke, Asparagus, Wheatgrass.

Pros & Cons

Pros

1. Similar but healthier ingredient list than Fruits & Veggies due to the extra superfoods found in The Vitamin Kitchen. They also don’t contain raw soybean.
2. This whole food supplement is less than half the price versus Balance of Nature. Plus the company website emphasizes that their products are made in USA-based, FDA-inspected and GMP-certified manufacturing facilities.

Cons

1. While The Vitamin Kitchen is an improvement on Balance of Nature, especially at around than half the price, UpNourish Daily Fruits and Veggies above has both healthier ingredients and is much more cost-efficient with a 2-month supply instead of 1 for less.

Cost Comparison

The Vitamin Kitchen is currently available for $50 less than Balance of Nature on sites like Ebay and Amazon. It can also be found at Walmart, though it’s a bit more expensive there.

If you just want an affordable alternative to BoN’s Fruits & Veggies then it’s a good choice. I think there are superior options covered in this competitor guide though.

7. Number One Nutrition Super Fruits and Veggies — Low-Cost Replacement

The supplement company Number One Nutrition makes a substitute for Balance of Nature called N1N Super Fruits and Veggies. It has the same 180 capsules in 2 containers and the same ingredient list (minus soybean and with added bioperine), yet it’s available for much less than its more popular rival.

Ingredients in N1N Super Fruits and Veggies

Copying the Fruits & Veggies product it’s modeled on, Number One Nutrition pad out their supplement facts panel with many additions listed several times in the ‘Maintenance’, ‘Protection’ and ‘Healing’ Blends.

Amazon’s listing shows a more simplified whole foods list for N1N Premium Super Fruits and Veggies:

• Broccoli, Spinach, Green Cabbage, Wheatgrass, Kale, Cauliflower, Celery, White Onion, Zucchini, Garlic, Red Cabbage, Red Onion, Carrot, Cayenne Pepper, Shiitake Mushroom, Sweet Potato, Green Onion, Tomato, Papaya, Banana, Apple, Grape, Elderberry, Strawberry, Aloe Vera, Orange, Tart Cherry, Cranberry, Wild Blueberry, Grapefruit, Raspberry, Pineapple, Mango, Sweet Cherry, Lemon, BioPerine, Vegetable Capsule (Cellulose).

Pros & Cons

Pros

1. While not as well known as Codeage or Balance of Nature, Number One Nutrition is still an established brand, and their website states that all their products are made in the USA in an FDA-approved and GMP-certified facility. They also say their supplements are third-party tested for purity, potency and safety.
2. The ingredients in N1N Super Fruits and Veggies are almost identical to Balance of Nature’s Fruits & Veggies. However, the removal of the raw soybean, and the addition of bioperine to aid nutrient absorption, make it a more healthy formula in my opinion.
3. Made with non-GMO fruit and vegetables. No fillers or binders. Dairy, gluten and soy-free.

Cons

1. In a direct matchup between Balance of Nature versus N1N Super Fruits & Veggies I would choose Number One Nutrition’s whole food supplement at half the monthly cost. There are cheaper options available in 2026 though.

Cost Comparison

Number One Nutrition’s Super Fruits & Super Veggies is a budget version of Balance of Nature’s Fruits & Veggies formula. It’s available for less than half here on their Amazon store.

When a company like Number One Nutrition can produce a Balance of Nature-type product for so much less, it does make you wonder how much all those Fox News TV ads must cost.

8. Horjoy vs Balance of Nature

Horjoy Nature’s Fruits and Veggies supplement is another knockoff of Balance of Nature. It has identical ingredients (minus the soy), the exact same blends on the label, and red and green packaging that’s clearly copied from its more established competitor.

I find it a bit surprising that the Balance of Nature company doesn’t start legal proceedings against such obvious imitators. But I personally have no problem with paying less than half for the same powdered fruit and vegetable concentrates.

Ingredients in Horjoy Nature Fruit and Vegetables Capsules

Horjoy Fruits Supplement Facts

• Maintain Blend: 687 mg
  Tomato, Papaya, Banana, Apple, Grape, Wild Blueberry, Strawberry, Aloe Vera.
• Protect Blend: 676 mg
  Orange, Tart Cherry Powder, Cranberry, Wild Blueberry, Grape, Apple, Grapefruit, Aloe Vera.
• Repair Blend: 528 mg
  Raspberry, Pineapple, Mango, Sweet Cherry, Lemon, Aloe Vera.

Horjoy Veggies Supplement Facts

• Maintain Blend: 720 mg
  Broccoli, Spinach, Green Cabbage, Wheatgrass, Kale, Cauliflower, Celery, White Onion, Zucchini.
• Protect Blend: 714 mg
  Garlic, Red Cabbage, Red Onion, Carrot, Kale, Cayenne Pepper, Shiitake Mushroom, Wheatgrass, Sweet Potato.
• Repair Blend: 575 mg
  Carrot, Kale, Green Onion, Spinach, Cauliflower, Celery, Zucchini.

Pros & Cons

Pros

1. The main Pro of Horjoy Nature vitamins is that it is equivalent to Balance of Nature for half the monthly cost. The only thing missing is the raw soybean and that’s a good thing.

Cons

1. Cons would be that this is an Amazon-only brand. Horjoy doesn’t have a company website (or if they do it is well hidden) and that makes them a little less trustworthy to me personally. That said, they are popular there with over 1,900 customer ratings at the time of researching this Horjoy Nature review.

Cost Comparison

Horjoy Nature’s Fruits and Veggies is currently available for under $40. That’s less than half the monthly outlay compared to Balance of Nature. It’s still relatively expensive versus other whole food supplement competitors though.

You can get Lunakai Fruits & Veggies + Antioxidant Blend above, with the same 180 capsules and superior superfood ingredients, for even less. It’s a healthier and more cost-effective choice than both Balance of Nature or Horjoy Nature.

9. Vitamized Fruit and Vegetables Blend — Balance of Nature Duplicate

Vitamized Fruits and Veggies Blend supplement is just like Balance of Nature minus the soybean. This product has the same 6-a-day dose and 180 capsules for a 30-day supply. Their website also says Vitamized Fruit and Vegetables is soy and gluten-free, non-GMO, and made in the USA in a GMP-certified facility.

Balance of Nature imitator brands like Vitamized tend to change up the order and pad out their ingredient labels with descriptive produce names. It’s the same basic formula as many other generic Fruits & Veggies style products though.

Their price point is close to other copycats like Horjoy Nature or Just Ripe Nutrition, but much less competitive versus better brands like UpNourish or Lunakai above. Given that, I can’t see a good reason to choose Vitamized over the many other Balance of Nature dupes on the market in 2026.

Ingredients in Vitamized Fruit and Vegetables Blend

• Vegetables Blend: Broccoli, Spinach, Green Cabbage, Wheatgrass, Kale, Cauliflower, Celery, White Onion, Zucchini, Garlic, Red Cabbage, Red Onion, Carrot, Kale, Cayenne Pepper, Shiitake Mushroom, Wheatgrass, Sweet Potato, Green Onion and Spinach.
• Fruit Blend: Tomato, Papaya, Banana, Apple, Grape, Elderberry, Strawberry, Aloe Vera, Orange, Tart Cherry, Cranberry, Wild Blueberry, Apple, Grapefruit, Aloe Vera, Raspberry, Pineapple, Mango, Sweet Cherry and Lemon.

Pros & Cons

Pros

1. If you’re looking for a Balance of Nature Fruits & Veggies replacement at less than half the price then Vitamized Fruit and Vegetables Blend fits the bill. It’s more than similar, it’s basically an identical product with the raw soybean removed.
2. According to the Vitamized website, this whole food supplement is gluten and soy-free, non-GMO, and made in America in a GMP-certified facility.

Cons

1. Other Balance of Nature competitor brands with higher nutrition ingredients, like UpNourish, The Vitamin Kitchen or Lunakai, look like better value in my opinion. And if I wanted the exact same ingredients as BoN’s Fruits & Veggies then I’d go with the known quality and safety testing of Codeage Instantfood above.

Cost Comparison

Vitamized Fruit and Vegetables is currently available for under $35 at Walmart and on their own website. When whole food supplements that’s almost identical to Balance of Nature can be sold for so much less, it does make you wonder how the bigger company can justify its exorbitant retail price point.

10. Feel Good Superfoods vs Balance of Nature

Vita Fruits + Veggies by Feel Good Superfoods has ingredients that mostly match Balance of Nature’s Fruits & Veggies, yet they are all organic. Despite the higher cost of organic produce, this brand sells for much less than its more popular competition.

Feel Good Superfoods have also added vitamins and zinc to their formula, making it more of a hybrid multivitamin and whole food nutritional product.

Supplement Facts

• All Organic Ingredients: Apple, Asparagus, Banana, Beets, Bell Pepper, Blackberry, Blueberry, Broccoli, Brussels Sprout, Cabbage, Carrots, Cauliflower, Celery, Cucumber, Garlic, Ginger, Kale, Onion, Peas, Parsley, Raspberry, Spinach, Strawberry, Tart Cherry, Tomato.

Each capsule also contains 100% of the recommended daily value of vitamins A, C, D, E, B1, B6, B12, niacin and zinc.

Pros & Cons

Pros

1. All ingredients listed on the nutrition facts panel are organic. The company’s website also states that this product is physician-formulated, made in the USA, non-GMO and that there are no sugars, fillers or artificial additives.
2. 100% of RDI for Vitamin A, C, E and several B vitamins.
3. Feel Good Superfoods Vita Fruits + Veggies is around a quarter of the cost versus Balance of Nature.

Cons

1. The suggested dosage for Feel Good Superfoods is just a single capsule a day and the brand say this gives a 60-day supply. This dosage is too low in my opinion and would take at least 2 caps minimum a day, preferably 3 or 4.
2. This product uses zinc oxide, a low quality form of zinc with poor absorption that I personally avoid in supplements.
3. Many of the same ingredients you’ll find in Fruits & Veggies. Though overall, the formula doesn’t compare with UpNourish Daily Fruits and Veggies above in my opinion, which is also organic and has 480 capsules versus just 60 with Vita Fruits + Veggies.

Cost Comparison

Feel Good Superfoods Vita Fruits + Veggies is around 4 times less than Balance of Nature’s fruit and vegetable vitamins. While it does have organic ingredients and added vitamins, it’s let down by its single capsule dosage.

11. Flurish Fruit and Veggies — Equivalent but Uninspiring

Yet another Balance of Nature generic version, Flurish Fruit and Veggies Superfood copies their more well-known competition’s ingredients, dosage and even color scheme.

There’s nothing wrong with Flurish’s whole food capsules. Their marketing says they contain over 35 high-antioxidant fruits and vegetables. Their products are made in the USA, GMP-certified and third-party tested as well.

There are just no obvious reasons to recommend them in 2026 versus any of the other Balance of Nature imitators in this guide.

Ingredients in Flurish

• Veggies Superfood: Broccoli, Cabbage, Carrot, Cauliflower, Cayenne Pepper, Celery Stalk, Garlic, Kale, Onion, Shiitake Mushroom, Spinach, Sweet Potato, Wheatgrass, Zucchini.
• Fruit Superfood: Aloe Vera, Apple, Banana, Blueberry, Cherry, Cranberry, Grape, Grapefruit, Lemon, Mango, Orange, Papaya, Pineapple, Raspberry, Strawberry, Tomato.

Pros & Cons

Pros

1. Just as good as Balance of Nature for half the price. Made in America with GMP-certified manufacturing and third-party tested for contaminants.
2. One small difference I can see with Flurish Fruit and Veggies versus other Balance of Nature knockoffs is they list L-leucine under other ingredients on their label. This is an essential amino acid associated with skin healing and muscle growth, though the amounts per capsule would be low.

Cons

1. The Flurish brand is promoted on social media by Denise Austin, an American fitness expert and creator of the Fit Over 50 magazine. Her recommendation could be seen as a positive by some people. I value researching supplement ingredients and manufacturing practices myself, not celebrity endorsements which may add to the end cost to the consumer.

Cost Comparison

Flurish Fruit and Veggies vitamins are sold at the same $39.95 price point for a 30-day supply as many other Balance of Nature duplicates.

In a crowded field of competitors, I’d personally choose more established brands for the same cost, like N1N Super Fruit & Veggies, Vitamin Kitchen or Just Ripe Nutrition, if I wanted a cheaper copy of BoN’s Fruits & Veggies supplement.

12. Santegra Fruit and Vegetables Tablets — Cut-Price Option with Enzymes

All of the other Balance of Nature substitutions in this review come as capsules. Santegra has copied the same basic formula but offers its powdered fruits and vegetables in tablet form.

Santegra Fruit and Vegetables tablets also have 200 mg of added digestive enzymes. While vegetable and fruit concentrates are easy to digest, these enzymes would be helpful if you take these vitamins with a meal as recommended.

You only take 2 tablets with this product, instead of 3 capsules, but the dosage is almost the same per serving. Despite this, Santegra’s veggie supplement is much more reasonable cost-wise versus Balance of Nature for the same 30-day supply.

Ingredients in Santegra Fruit and Vegetables

• Fruits Blend: Papaya, Tomato, Banana, Apple, Grape, Elderberry, Strawberry, Aloe Vera, Orange, Tart Cherry, Cranberry, Lemon, Wild Blueberry, Grapefruit, Raspberry, Pineapple, Mango, Sweet Cherry, Amylase, Protease, Lipase, Cellulase.
• Veggies Blend: Broccoli, Spinach, Green Cabbage, Wheatgrass, Kale, Cauliflower, Celery, White Onion, Zucchini, Garlic, Red Cabbage, Red Onion, Carrot, Cayenne Pepper, Shiitake Mushroom, Sweet Potato, Green Onion, Amylase, Protease, Lipase, Cellulase.

Pros & Cons

Pros

1. Santegra Fruit and Vegetables has the same ingredients as Balance of Nature for much less and in tablet form. It also contains digestive enzymes that would be beneficial if taken with a big meal.

Cons

1. The supplement facts label shows these veggie tablets contain magnesium stearate and ‘natural flavors’ as well. I’d see the flavorings as added fillers myself since very few people would want to chew and taste tablets like this.

Cost Comparison

Balance of Nature is currently over $60 more expensive versus Santegra’s whole food tablets here on their Amazon page. The 4-pack option is even better value if you’d like to stock up.

If you are fine with taking tablets rather than capsules, and like the idea of added digestive enzymes, then this is a good value alternative.

8 Generic Balance of Nature Knockoffs Worth Avoiding

1. Vitamax Veggies and Fruits — Hard to Trust

Initially, Vitamax looked like serious Balance of Nature competition. The vegetables and fruit on their nutrition facts panel are healthier and they cost a lot less as well.

Unfortunately, there’s too many inconsistencies, on both their Amazon listing and their company website, for me to trust this brand or their supplements.

The ingredients on their nutrition facts label, and in the images they use to advertise their supplement on both sites, don’t match up at all. If a potential customer were basing their decision just on these inaccurate graphics they could easily be misled.

Their website also mentions in passing that their produce is grown organically, yet this is not shown on the container labels, as with other organic options like UpNourish or Feel Good Superfoods.

Such a big selling point is usually highlighted if true. Overall I find the Vitamax brand hard to trust and wouldn’t take them, even if they were heavily reduced.

2. Nature’s Balance Fruit & Veggie — More Expensive

This Balance of Nature ripoff really takes imitation to the extreme. They copy not just the same vegetables and fruit in the formula, as well as the imagery and color scheme, but also rearrange the brand name of their larger market rival.

Also previously known as Vigorous Naturals, this product is much like other mimics in this comparative guide, such as Just Ripe Nutrition, Horjoy Nature and N1N.

Nature’s Balance is more expensive than all of them though, for no good reason I can see, and therefore is not a brand I’d recommend to friends or family. There are many worthier options available in 2026.

3. Powered by Plants Fruits and Veggie — Added Soybean

Powered by Plants Fruits and Veggie is a complete Balance of Nature equal with exactly the same ingredients. Unlike most imitators in this review, they didn’t think to remove the soy from their formula. That’s not a good thing.

Raw soybean is a problematic food that contains potentially harmful substances like lectins, glycoproteins, phytic acid and saponins.

Some people are allergic to this legume and it’s already in far too many processed foods in American supermarket isles. There’s simply no good reason for supplements meant to improve your health to contain even a small amount of it.

4. Rootie Super Fruits and Veggies — Misleading Advertising?

At first glance, Rootie Super Fruits and Veggies look like just another generic Balance of Nature copy on Amazon. However, their marketing there shows images stating that their product is organic and contains superfoods like pomegranate, spirulina, alfalfa and a variety of medicinal mushrooms.

These are nowhere to be found on the Rootie supplement facts label though and nowhere else on the sales page does it say that their ingredients are organic.

In my opinion this is misleading advertising that could confuse potential customers. I would avoid this brand and their products for this alone. Rootie also have no company website and little consumer feedback. Overall, hard to trust.

5. Just Nutrients Fruit and Veggie Blend — Few Customer Reviews

There’s nothing obviously wrong with Balance of Nature imitator Just Nutrients Fruit and Veggie Blend. But there’s no reason to recommend it that I can see in my research. It’s not cheaper and it doesn’t stand out in any way.

The formula is the same as Just Ripe Nutrition, Horjoy, Codeage and N1N Super Fruit & Veggies, though they’ve lazily listed soybean as an ingredient in the sales copy (though not on the supplement facts label).

It also only has 35 consumer reviewers and a rating of 3.9 stars. Not many customers seem to like these fruit and veggie vitamins, compared to say the Just Ripe Nutrition brand with the same whole foods, yet lower cost and much more positive feedback.

6. Sansice Fruits and Vegetable Blend — No Supplement Label and Chinese Produce

Unique in this review of generic Balance of Nature competitors, the brand Sansice offers fruit and vegetable capsules but doesn’t even bother to show the supplement facts label to potential customers. That’s already a definite no for me personally.

Buried down the bottom of the listing information is a strange ingredient list with ‘Hami Melon’, a Chinese species, and Canarium Album, also known as Chinese white olive. They also list ‘Pyrus Communis’, ‘Mushrooms’ and ‘Red Berry’, which is far from helpful anyone considering this offering.

Very few customers have bothered to rate this product with good reason. It doesn’t look like a serious attempt to make a high-quality natural whole food concentrate and I don’t see any reason to trust Sansice fruits and vegetable blend.

7. Dowslept Better Life Veggie and Fruits — Contains Raw Soybean

Yet another less expensive Balance of Nature dupe, Dowslept Veggie and Fruits takes the imitation all the way and keeps the soybean in their formula like Powered by Plants.

They also state on their sales page, “with added Bilberry that is packed with extra antioxidants”, yet this ingredient is nowhere to be found on the Dowslept supplement facts panel.

For a comparable price I’d much rather choose UpNourish with much healthier organic ingredients over Dowslept Veggie and Fruits.

8. Nature’s Treasure Mega Fruits and Vegetables — Impressive but Expensive

The company Consult Health makes a fruit, veggie and phytonutrient supplement they call Nature’s Treasure Mega Fruits and Vegetables. The ingredients are very good, with many antioxidant-rich berries and greens like spirulina and chlorella. It also contains phytonutrients such as quercetin, pterostilbene and mixed carotenoids.

In direct contrast with just Balance of Nature, Consult Health’s Nature’s Treasure would be a much healthier choice. It’s expensive though, and currently only $10 less than its more well-known competitive rival.

In my opinion, UpNourish, Lunakai, Botanic Choice and The Vitamin Kitchen all have comparable superfood ingredients, yet are all significantly less expensive. So while the ingredients in Nature’s Treasure are healthy, it’s a bit costly when stacked up against the competition in 2026.

Final Verdict: The 2 Best Substitutes for Balance of Nature

After extensive research into the fruit and vegetable supplement market, I think two brands currently stand out as the best replacements for Balance of Nature.

They both have superior ingredients to BoN’s Fruits & Veggies, and are both much better value to take on a monthly basis. In my opinion, they are the best two choices of all the different whole food products covered in this comparative guide.

1. UpNourish Daily Fruits and Veggies

UpNourish is impressive organic supplement that’s similar to Balance of Nature, yet comes in much bigger containers, with a higher daily dosage, and with significantly better ingredients.

It’s made in America in a GMP-certified facility, non-GMO, and free of fillers and additives. The UpNourish brand uses “organic fruits and veggies bought from American farms” and there’s 61 different berries, fruits, herbs, veggies and medicinal mushrooms in their formula.

There’s also a full 480 capsules with their Daily Fruits and Veggies product, versus just 180 caps with BoN’s Fruits & Veggies, so it will last you for much longer. Despite this, UpNourish is available here on Amazon for much less, especially on a monthly cost to take basis.

2. Lunakai Fruits & Veggies + Antioxidant Blend

US supplement company Lunakai have made a superior Balance of Nature alternative, with a wide range of nutrient-rich superfoods listed on the label for their Fruits & Veggies + Antioxidant Blend product.

I was particularly impressed with the ingredients used by this brand, such as grape seed extract, papaya leaf, pomegranate, maqui berry, mangosteen, moringa, acerola, amla, astragalus and celery seed. As well as organic greens like alfalfa, chlorella, broccoli sprouts, wheatgrass and kale.

These whole food capsules are made in the USA in an FDA-inspected and GMP-tested facility. They are also non-GMO, free of soy, gelatin, preservatives and gluten, and 3rd-party tested for safety, potency and purity.

Lunakai’s Fruits & Veggies + Antioxidant Blend is currently much cheaper than Balance of Nature here on the brand’s Amazon store for a clearly better superfood supplement.

Other good whole food options available in 2026 include Just Ripe Nutrition, The Vitamin Kitchen, Codeage Instantfood, Horjoy Nature, N1N Super Fruits & Veggies, Vitamized and Botanic Choice Mega Fruits and Veggies.

It’s obviously a crowded field of imitators and copycats. Yet each one of the 12 generic Balance of Nature substitutes covered in this guide are less expensive and many have objectively better ingredients than BoN’s Fruits & Veggies product too.

I hope this article has been helpful. Please let me know in the comments what you think of Balance of Nature, especially if you’ve ever taken it yourself, and any of the competitors I’ve covered in this guide.

If you are still looking for the right whole foods supplement for you, I’ve recently completed a new guide on the best super fruit and veggie capsules here. The brands there are also much cheaper and better than Balance of Nature’s Fruits & Veggies.