Is Alevia Amla Superfruit Extract a Scam? Reviews, Comparison & Customer Complaints

After completing this guide to the best organic amla powders, many readers wrote to me asking about one brand in particular — Alevia Amla Superfruit Extract (now rebranded to Anuvia).

In this new guide I’ll cover if Alevia’s amla capsules are legit or a scam, customer complaints, what to watch out for if you do want to order this product, and a better organic alternative at a much lower monthly cost.

Also ahead, a comparison with copycat brands Lirabella Amla, Novida Naturals, Celuvia and Marvella Wellness, and why I think Alevia recently changed their name to Anuvia.

What is Alevia Amla, What’s In It and Is It Any Good?

The first thing I see when I go to this company’s website, auniva.co, is a “TikTok Viral” badge. In my experience, with over 10 years researching nutritional products, that’s usually a bad sign. Social media influencers on Instagram, Facebook and TikTok aren’t cheap. Deals are made to promote products like this, and that’s a business cost that usually ends up being added to the retail price a customer pays.

Alevia’s website is well-designed and visually appealing, but makes some fairly bold health claims the FDA might be interested in. Amla, also known as amalaki and Indian gooseberry, is a superfood with many potential benefits, but statements like “activates your mitochondria to support nerve function, ease joint discomfort, and fight inflammation where it starts” are ambitious for a small bottle of stock standard amla pills.

Amla Superfruit Extract by Alevia has 60 capsules with 500 mg of amla powder in each. The company says it’s third-party tested, made in a GMP-certified facility in the USA, vegan and gluten-free. You are supposed to take 2 a day for a 30-day supply.

The Supplement Facts label shows the main ingredient as amla fruit extract, with brown rice flour and magnesium stearate as other ingredients. Magnesium stearate is a common anti-caking agent but brown rice flour is just a filler, which makes the statement “100% pure amla extract, no blends or fillers” on the brand’s site clearly untrue.

There’s nothing particularly special about Alevia’s Amla Superfruit Extract. You can find dozens of amla capsules like this on Amazon, and even on the supermarket shelves of Walmart, Target, Whole Foods and Sprouts.

What is unusual is the price tag. Alevia’s Amla Superfruit Extract goes for $39.99 at auniva.co. That’s $1.33 a day and quite a rip-off for what you get, in my opinion.

By comparison, Nutricost organic amla capsules come in a larger bottle of 120 capsules for a 60-day supply and no brown rice filler. Nutricost’s amla supplement is also made in the USA in a GMP-compliant facility, third-party tested, vegan and gluten-free, and importantly certified organic.

Despite this, it currently goes for just $12.95 here on this Amazon listing. That’s only $0.21 a day. The Nutricost brand has also been around for decades longer than Alevia and built a well-deserved reputation for quality and safety with their supplements.

Is Alevia Amla Organic or Not?

Alevia has an Amazon store where their product is listed as “Alevia Organic Amla Capsules.” The Ingredients section there also has “Organic Amla Fruit Powder (Phyllanthus emblica), Vegetable Capsule (HPMC), Brown Rice Flour, Magnesium Stearate.”

However, analyzing Alevia’s website, I couldn’t find any reference to their products being certified organic. That’s a bit strange, as many customers look for organic supplements and it’s a selling point that brands usually highlight.

Alevia doesn’t say where they source their amla powder from either, though it’s almost certainly India, the world’s main supplier of this ingredient. Organically certified Indian gooseberry powder is common and wouldn’t cost a supplement manufacturer that much more. In fact, most of the best amla supplements here are certified organic and I’d never take one that wasn’t.

Alevia Reviews and Customer Complaints

Alevia offers just 3 products on their website — Amla Superfruit Extract, Pomegranate Extract and Odorless Garlic Extract. Their amla supplement appears to be the main focus for this brand, with the Pomegranate and Odorless Garlic product pages looking like newer copies of the same template.

I went through the ordering process for the Amla Superfruit product on the brand’s website and immediately noticed issues that could confuse many customers. If you are still thinking of ordering Alevia’s Amla capsules then please read this section carefully first.

The first option is “Buy One – Save $10.00 – $29.99”, but if you hit the big green “Add to Cart” button you’ve taken the first step to signing up for an ongoing subscription with monthly deliveries. There is a “Buy Once – No Savings – $39.99” link underneath, but it’s in much smaller grey text and easy to miss.

On the checkout page you could hit one of the Express Checkout options up the top and miss another small grey text line underneath that says, “By continuing with your payment, you agree to the future charges listed on this page and the cancellation policy.”

When I saw this, I expected there to be a large number of customer complaints and negative reviews on reputational sites, such as Trustpilot and Better Business Bureau. But I could not find Alevia on BBB and Trustpilot actually had a positive overall score.

Sorting Trustpilot reviews by most recent though, all the latest feedback was 1-star ratings and angry customers warning about what they considered poor business practices and a scam. Some example comments:

• “I ordered it as a trial. The company signed me up for an ongoing subscription without my knowledge. I told them to cancel the subscription immediately. Beware!”
• “Didn’t sign up to continue the purchase. But I suppose the hidden scam was there and I just didn’t see it. They’ve now taken more money without any notification. This is a rip off company and now I have to fight to get my money back. Can’t even contact customer service.”
• “I have tried repeatedly to contact this company. They will not answer an email or the phone. The customer service is horrible and I will be returning my order.”
• “Beware of this company. They are total scammers! They will automatically direct debit your card for a second time even if you didn’t sign up or ticked a box for subscriptions.”
• “I have sent three email requests to return for a refund. No one answers the phones. As far as I’m concerned this company is nothing but a scam.”

Why I Think Alevia Changed to Anuvia

In late 2026 Alevia changed their brand name to Anuvia and their website redirected to auniva.co. I suspect the number of customer complaints and searches for terms like “is Alevia Amla a scam” were adding up. There’s another large American company with the same Anuvia name and searches for “Anuvia amla” don’t currently bring up the same kind of negative results.

Regardless of the name change, Anuvia Amla Superfruit Extract is exactly the same unimpressive yet overpriced alma powder capsules, and Anuvia’s website is (in my opinion) still designed to get unsuspecting customers to sign up for unwanted automatic subscriptions.

Auniva Alma vs Lirabella, Celuvia, Novida Naturals and Marvella Wellness

The success of Auniva’s business model has spawned many ‘Amla Superfruit Capsules’ imitators. The most popular of these seem to be Lirabella Amla, Celuvia, Marvella Wellness and Novida Amla Nerve Support.

These copycat brands all sell the same 60 amla powder capsules per bottle at inflated prices and usually advertise heavily on TikTok, Instagram and other social media.

From what I can see, they all have duplicate websites designed to push the same sort of subscription model as Auniva. Most have very similar product packaging as well, sometimes in different colors like Lirabella Amla Superfruit. Or quite lazily, with an almost cut and paste copy of images and colors, such as Celuvia Amla Fruit Extract.

Here’s a comparison of how Lirabella, Marvella, Celuvia and Novida stack up versus Auniva Amla. While I don’t recommend any of them (there are much better organic amla supplements for less), many people have seen these brands on social media so let’s see which one of them is worse.

1. Lirabella Amla Superfruit Extract Review

In my opinion, websites like Lirabella’s give healthy superfoods like amla a bad name with their inflated claims of almost miraculous health benefits.

I take amla powder almost every day. It’s one of my main sources of natural vitamin C and has a wide range of beneficial antioxidants. But it’s not a cure-all and claims on this brand’s site like “blood pressure comes down naturally”, “all-day energy, clarity, no fog or fatigue” and “circulation vessels relax, blood flows freely” are way over the top and would likely land this company in trouble with the FDA if they noticed them.

Lirabella Amla pushes the same sort of subscription model as Anuvia Amla. Though in my estimation, their website isn’t as likely to trick as many customers since the automatic opt-in is a bit more obvious.

The “Save 20% with automatic refills” option is ticked by default and a single bottle is sold at $29.99. Untick this and the price goes up to $37.99. That is very expensive for 60 amla powder capsules, but still a little less than Auniva.

By comparison, for just $12.95 you could get 120 organic amla fruit capsules from Nutricost here on their Amazon store. That’s a 2 month supply rather than 1, and from a much more trustworthy brand that has been around for decades and has a strong reputation for ingredient sourcing and third party safety testing.

There is a claimed profile for Lirabella on Trustpilot, but strangely there are currently no consumer reviews showing. Better Business Bureau didn’t have a listing for Lirabella either. Though searching for “Lirabella” yielded several results from the BBB Scam Tracker such as this one.

In that complaint, a very dissatisfied customer said their Lirabella Amla order took weeks to arrive, came from a Chinese shipping company and had Chinese writing all over the package so they refused to take it and demanded a refund.

Other BBB Scam Tracker complaints detailed problems stopping automatic subscriptions that they believed they had not signed up for. This seems to be a very common issue with many of these so-called Alma Superfruit brands.

2. Auniva vs Novida Amla Nerve Support

The Novida Naturals brand takes a different tack with their Amla Nerve Support supplement. Their website claims Novida Amla capsules “repairs nerve tissue”, “restores feeling and balance”, and “helps reduce burning and tingling.”

These are bold claims with no human studies to verify them that I could find in my research. While Emblica officinalis (Amla) has strong anti-inflammatory properties and neuroprotective effects are plausible, animal studies like this aren’t enough evidence for such statements.

There’s much stronger human studies on the health benefits of this Ayurvedic superfood here in this guide to the best Amla powders in 2026.

The Novida Amla ordering page is a near mirror image of the layout used by Lirabella, with the same automatic refills section auto ticked. Customers who aren’t paying attention to this could easily sign up for an automatic subscription without knowing it.

They are a bit cheaper though at $29.99 for a single bottle. That’s $10 less than Anuvia Amla for the same 60 capsules and identical Supplement Facts label listing 1,000 mg of amla fruit extract, HPMC vegetable capsule, brown rice and magnesium stearate.

From my research, it’s highly likely that all of these Amla Superfruit capsules come from the same large manufacturing facility. The identical formula is the giveaway, and the branding is so similar it looks like the manufacturer is just changing a few names and terms on the labelling machine.

So if you did really want to try one of these Amla supplements pushed by TikTok influencers, Novida Amla Nerve Support is a bit cheaper than Anuvia, Lirabella and Celuvia and Marvella below. There’s far better amla supplements here though.

3. Celuvia Amla Fruit Extract — Auniva Amla CopyCat

Celuvia Amla looks to be a UK version of Auniva Amla, or at least a brand that has copied their labeling, promotional images and marketing strategies closely.

They use the exact same four images on the front of their supplement bottles with different wording and the layout and color scheme is almost identical.

I’ve been researching superfood supplements for over 10 years and would be very surprised if this product didn’t come from the same manufacturing facility as Auniva Amla, despite being sold in a different country.

If you untick the automatic subscription button on the Celuvia Amla Superfruit website this supplement costs £27.65. That’s a similar overinflated price point to Auniva and quite a rip off for what you get.

4. Marvella Amla Superfruit Extract — Worse Than Anuvia?

The Marvella Wellness website has a lot going on and is visually attractive. But in my opinion, their sales page is deliberately designed to get unsuspecting customers to sign up for automatic subscriptions without them realizing it. It may be an even worse scam than Alevia Amla’s in this regard and that’s saying something.

Visitors to the site have a sale ticker counting down to end in a few minutes, highlighted terms like “Selling Out Fast” and a huge green Add to Cart button. But if you click on that, for a single bottle of Maravella Amla at $29.99, you’re starting the process of signing up for automatic monthly subscriptions.

It’s very easy to miss the tiny grey text down the bottom with “One-time purchase.” Click on that almost hidden link and the cost rises up to $39.99, the same as Aluvia Amla and way over the top for 60 capsules of amla powder.

I couldn’t find Marvella Amla Superfruit Extract on Trustpilot or Better Business Bureau yet. But I suspect the more popular they become, the more likely it will be to see customers complaining about accidentally signing up for automatic subscriptions with Marvella Wellness Amla.

Is Alevia Amla Legit or a Scam?

Amla berries are an antioxidant-rich superfood and a popular and easy to find supplement. There are dozens of high-quality organic amla powder brands like these available in 2026.

Alevia is obviously good at social media marketing, but their Amla Superfruit Extract product is just ordinary 500 mg amla powder capsules. If, as the company says, this supplement is third-party tested and made in a GMP-certified facility in the USA, then those are positives.

There are two big negatives with this brand though, in my opinion. The first is that they are extremely overpriced at $39.99 for a single bottle of 60 pills. You could get 120 capsules of certified organic amla powder from Nutricost for a third of Alevia’s cost here on the brand’s Amazon store. Taken on a per month basis, Nutricost’s amla supplement is actually 6 times less per serving.

And the second negative is the confusing ordering process on auniva.co. There are many recent consumer complaints on Trustpilot with customer reviewers calling Alevia Amla a scam and a rip off.

I personally think both the cart and checkout pages on Alevia’s site deliberately minimize the fact that customers are signing up for a subscription and I’m not surprised there are so many recent complaints.

Alevia Amla Superfruit Extract isn’t quite as bad as the Rosabella Beetroot scam, but I still think it’s sad to see companies making very average products from superfoods like amla berries or beetroot, charging way over the top prices for them, and getting people to sign up for unwanted subscriptions, all due to TikTok marketing and so-called social media influencers.

On Superfood Profiles I’ll continue to call out nutritional supplement scams like this when I see them. Thank you for reading and please let me know in the comments below your experiences with Auniva/Alevia’s Amla capsules.