Is Rosabella Beetroot Supplement a Scam? Reviews & CopyCat Comparisons

I’ve written many in-depth articles on beetroot benefits and supplements on Superfood Profiles. One brand visitors keep asking me about is Rosabella. There’s something strange going on with Rosabella’s beet capsules and I wanted to get to the bottom of it.

In this guide, I’ll answer why Rosabella Beetroot is so popular, yet there are so many customer complaints online calling it a rip-off or a scam. How copycat competitor brands like Valora, Zenther Beetwise and Beravia compare with Rosabella. And where to get the same beetroot powder capsules at less than half the cost, plus even better alternatives for less.

What is Rosabella Beetroot, What’s In It and Is It Any Good?

Rosabella is a New York-based supplement company owned by Ambrosia Brands. They currently sell just 6 products on their website — beetroot capsules, an electrolyte drink, biotin gummies, and moringa powder, capsules and gummies. This brand has really mastered social media marketing, particularly on TikTok, where they have a huge following, but also on Instagram, YouTube and Facebook.

There’s no doubt that Rosabella’s organic beetroot supplement is very popular. It ranks as the number 1 best seller in Sports Nutrition, Endurance & Energy Supplements on Amazon. But what’s in it and is this product actually good value or just marketing and hype?

Ingredients in Rosabella Beetroot

What surprised me when I first started looking into Rosabella products is that they’re just selling basic beet capsules with a couple of fillers. There’s no added grape seed extract as you’d find in Total Beets or SuperBeets, nor any extra ingredients, such as pomegranate, L-arginine or L-citrulline often added to nitric oxide boosting formulas.

According to the label, there’s 1,300 mg of organic beet root powder in each 2 capsule serving. This is a decent dosage for pills and a bit higher than the more common 1,000 mg dose. Though it does mean Rosabella’s capsules will be a larger versus competitors. Keep this in mind if you have trouble swallowing vitamins.

Other Rosabella organic beetroot supplement positives include this product being gluten-free, 3rd-party tested for quality, and made in the USA in a CGMP-certified facility with global ingredients, according to tryrosabella.com.

Potential negatives would include the magnesium stearate and microcrystalline cellulose fillers on the supplement label, the high monthly cost versus competitors, issues with fakes, and an unusually high number of customer complaints. I’ll cover all of these issues below.

Is Rosabella Really Organic?

Rosabella marketing images have the statement, “Sourced from high-quality, non-GMO beets grown in the USA using sustainable practices.” Red beetroots grown in America are not usually genetically modified, so the non-GMO point is irrelevant.

What I find unusual is that Ambrosia Brands doesn’t highlight its product’s organic certification in its marketing or on its website if they have it. The only reference to organic I could find to it is on the nutrition facts panel itself.

Usually, supplement companies selling USDA-certified organic products have this clearly shown everywhere they can. That’s because organic certification is a make or break requirement for many customers.

Both of the top brands in this guide to the best beetroot supplements clearly show their USDA organic certification on their labels, marketing images and on their websites. They are much cheaper than Rosabella too.

Rosabella Reviews, Customer Complaints and If It’s a Scam

During my research for this Rosabella Beetroot review, I came across some very angry former customers on Reddit, Trustpilot and Better Business Bureau. At the time of my research, Ambrosia Brands LLC had 348 complaints on BBB, and there were 1,005 negative reviews on Trustpilot for Rosabella Supplements.

The vast majority of consumer complaints were around confusion with Rosabella’s automatic subscriptions and difficulty cancelling unwanted ongoing deliveries. It was commonplace to see frustrated customers leave comments like “It is a scam and fraud”, “They ripped me off” and “they are scamming people” on sites like Trustpilot, BBB and Reddit. This is one of the worst levels of negative sentiment I’ve seen for a supplement business in over 10 years of researching superfoods.

Analyzing Rosabella’s website, I can see how this has happened and why complaints from angry customers are so common with this brand. Most supplement sites offering discounts for automatic deliveries will show a buy once price and a lower subscription price together on the same page.

But the Rosabella Beetroot product page defaults to subscription pricing, with 30-day, 60-day and 90-day options. Most customers wouldn’t notice the small “Buy Once – No Savings” link underneath. If they click on the add to cart and then checkout buttons, they’re signing up for ongoing deliveries. There is “Delivery every month” listed at the checkout, but it’s in small grey text and easy to miss.

In my opinion, this is a deliberately deceptive website design. It seems to have been purposefully crafted to get people to unknowingly sign up for ongoing deliveries, while minimizing the usual subscription warnings. So yes, I personally think Rosabella’s beet product page and checkout are a scam.

What’s Better Than Rosabella’s Beet Supplement?

Whether customers get beetroot capsules from Rosabella with a subscription, or by paying the one-off price, it’s still an expensive product for what you get, especially compared to most competitors in 2026.

The buy once price for 60 capsules and a 30-day supply of Rosabella organic beetroot is currently $39.95. Compare that with ForestLeaf USDA organic beet capsules with 120 capsules, added ginger and grape seed extract for healthy circulation, and third-party safety testing, yet available for far less here on Amazon.

These top beetroot power brands are also significantly better value to take regularly. For half the cost of Rosabella, you could get around 12 times as much powdered organic beets with the first brand in that guide.

Rosabella Fakes

The official website for Rosabella supplements is tryrosabella.com. But if you put this brand name into search engines you can find many fake sites selling what look like identical products. An obviously fraudulent site to avoid at the time I was researching this guide was rosabellasupps.store. There are many others though, so I’d really urge readers to be careful.

An even bigger problem with this brand seems to be on TikTok, YouTube, Instagram and other social media. There are large numbers of influencers either promoting Rosabella’s beetroot pills with all kinds of over-the-top promises, or warning about potential fakes and being scammed with it.

There are so many pitfalls with Rosabella products, I honestly can’t see why anyone would take the risk of trying to navigate fakes, scam websites, and avoiding automatic subscriptions with this brand. There are so many cheaper and healthier alternatives in this guide to the best beet capsules.

3 Rosabella Copycats and How They Compare

If you spend time researching the beet supplement market like I do, you’ll come across many products that are virtually identical to Rosabella Beetroot. These imitator brands have the same 1,300mg dosage in 60 beet powder capsules, the same magnesium stearate and microcrystalline cellulose fillers, and often use very similar pink branding, marketing images and promotional methods.

There’s no evidence that this is Ambrosia Brands relabeling their supplements. It’s much more likely that these are other marketing agencies trying to capitalize on Rosabella’s success. Large ‘private label’ manufacturers, such as SMP Nutra and Vox Nutrition, can easily handle production and labelling. Then all these operations have to do is work on promotion.

Most of these Rosabella alternatives are Amazon-only products and are often sold for much less, even though they likely come from the same manufacturing facility. A good example of this is NutraNourish, which also has 60 organic beet powder capsules and the same size and formula as Rosabella, yet goes for less than half the monthly cost here on their Amazon page.

3 brands in particular seem to have done well with this duplication strategy in 2026. They are not just on Amazon but also have their own websites, TikTok and Instagram marketing. They are Beravia, Zenther Beetwise and Valora. I’ll compare them with Rosabella organic beetroot next.

1. Beravia Organic Beet Capsules Comparison

Beravia beet supplement seems to be almost as popular as Rosabella’s in 2026. There are some differences in design and promotion with this brand, but inside the container it’s the same 60 organic beetroot capsules with an identical formula and dosage.

Beravia Health only sells beet pills. Their website is well designed, and focuses on buy one, get one free deals. There was an option to sign up for automatic deliveries, but it wasn’t the default like with Rosabella’s site.

Some people look for this brand under the name Bravia Beetroot, but this is likely a shortening of Beravia. I couldn’t find any company selling organic beet extracts named Bravia.

One thing to be aware of with Beravia Health beet supplements is that they state on their website that they are not sold on Amazon, eBay or other retailers. Yet when you go to those sites you can find plenty of products labelled Beravia, often with different packaging. These are likely fakes to be avoided.

Beravia organic beetroot capsules are only sold as buy one get one free for $49.96 on beraviahealth.com. That works out to $24.98 per bottle for a 30-day supply. Better value versus Rosabella Beetroot at $39.95 a month, but more than most of these top-rated beet supplements.

2. Zenther Beetwise Review

The company Zenther only sells one product on their website, a supplement called Beetwise. Zenther uses red branding rather than pink, but they’re otherwise copying the Rosabella Beetroot formula, both with their ingredients and website design.

Beetwise by Zenther has the same 1,300 mg of organic beet root powder per serving as Rosabella, the same magnesium stearate and microcrystalline cellulose fillers, and the same 60 capsules for a 30-day supply.

The Zenther Beetwise product page also auto-selects an automatic subscription, as Rosabella’s site does. Though it’s more obvious to see and I wouldn’t expect as many complaints and scam accusations from customers using zenther.co.

Beetwise capsules by Zenther are very expensive at $50 for a single bottle. By comparison, you can get ForestLeaf USDA organic beetroot, grape seed and ginger supplement with double the capsules for less than half here on the brand’s Amazon store. On a cost per month basis it’s around $39 less for a superior product.

I really do wonder how brands like Zenther manage to get customers being so uncompetitive versus competitors. Once again, I’d really urge people to read product labels, do comparative research, and be highly skeptical of social media influencers.

3. Rosabella vs Valora Beetroot Powder Capsules

Valora is another popular Rosabella Beetroot imitator brand, but I’m more suspicious of what seems to be their website thevalorastore.com. The site design is unusual to say the least, and the products being sold on it all had very different labels designed to copy popular brands like Rosabella or Nutricost.

There weren’t any links to social media accounts either, despite Valora being heavily promoted on Instagram, TikTok and Youtube by what looks to be the same influencer accounts that push Rosabella moringa and beetroot. This is usually a giveaway of a fake site, but I tried putting it into Scam Advisor, Trust Pilot and BBB and found no customer complaints or warnings.

Valora beetroot powder ‘heart & energy support’ capsules are shown to have the same ingredients and dosage as Rosabella and cost $40 per bottle. Though there’s no way I would enter my card details into a site that looked like this, nor take a supplement they delivered.

If I was looking for the Rosabella Beetroot formula from another brand I’d rather get it from Amazon where there’s customer reviews and easier returns.

The brand NutraNourish have an identical beet supplement available here on Amazon that’s currently $23 less than both Rosabella and Valora beetroot capsules. And, according to my research, this product likely comes from the very same ‘white label’ manufacturing facility.

Other Rosabella CopyCat Brands

As I was doing the research for this guide, I could see many obvious Rosabella duplicates on Amazon and eBay, such as Etheray, Nutrathrive, Zenvivian, Maxwell, Zyliavitax, Limygoo, and Magnawell beetroot capsules. Most had the same pink branding, all had the same 60 capsules of 1,300 mg of beet powder and the same fillers, meaning they likely came from the same production facility.

Perhaps some of these companies preceded Rosabella, who just had better marketing. Maybe some of them are made in different manufacturing facilities. If so, I apologize to them. But this really looks like a lot of small operators copying something successful with little imagination of their own.

Personally, I’d much rather trust the larger, established brands that make supplements in their own cGMP facilities in America. Show their organic certification and third-party safety testing certificates on their websites. And yet are still usually much cheaper than Rosabella and their imitators. You can see the best I’ve found in my research in this guide to the best beetroot capsules in 2026.

FDA Recall of Rosabella Moringa

On February 13, 2026, the FDA published an announcement on its website titled: “Ambrosia Brands, LLC Recalls Rosabella Moringa Capsules Because of Possible Health Risk.” You can read the full statement here but below are the important points.

“Ambrosia Brands, LLC of New York, is recalling certain lots of its Rosabella moringa capsules product due to possible contamination with Salmonella, an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. Healthy persons infected with Salmonella often experience fever, diarrhea, nausea, vomiting and abdominal pain… The recalled product was sold to consumers located nationwide in the United States, through our direct-to-consumer website (tryrosabella.com) and Tik Tok Shop…”

“None of the impacted lots were sold by us on Amazon.com, however we urge you to check your lot numbers for any Rosabella moringa capsules purchased on the site. No other Ambrosia Brands products are impacted by this recall.”

While this recall relates specifically to Rosabella’s moringa supplement and not their beetroot capsules, it does raise issues about quality control within the company. And in my mind, it would certainly make me doubt the trustworthiness of the manufacturing standards and the safety of any product they produce.

Rosabella Verdict and Better Ways to Get the Benefits of Beetroot

Rosabella Beetroot is an average product with very effective social media marketing. There’s nothing special about their supplement versus dozens of other organic beet capsule competitors on the market in 2026.

While this brand’s formula looks relatively healthy, with a decent beet powder dosage for pills, there are serious issues with potential fakes, FDA recalls, deceptively designed sales pages, and lots of angry customers online calling Rosabella a scam and a ripoff. And to top it all off, they are overpriced versus alternatives.

At $39.95, Rosabella costs $1.33 a day for the recommended 2 beet pills dosage. By comparison, the best organic beet supplement in this guide works out to just $0.19, for the same two capsule daily serving. That’s a dramatic difference, especially given that this competitor brand is much more trustworthy and publishes third-party safety testing certificates that you can read for yourself on their website.

Overall, I hope this guide helps people to see through TikTok influencer hype and avoid unwanted Rosabella Beetroot subscriptions. There are many better ways to get this red superfood’s nitrates, betalains and other nutrients into your diet.

Beet juice has many benefits and is a particularly potent source. There are also some great-tasting organic powdered beets in this guide that deliver much more nutritional bang for your buck than Rosabella Beetroot, Beravia, Valora, Zenther Beetwise, or any other beet capsule copycat brands on the market.