Balance of Nature vs Juice Plus: Are They a Scam or Legit?

Balance of Nature and Juice Plus are both well known American supplement companies that have been around for decades. Both brands are heavily advertised, but are their products actually any good or are they just marketing and hype?

In this comparative guide I’ll cover their ingredients, potential side effects, pros and cons, monthly costs, cheaper alternatives, if Juice Plus is a scam, and my verdict on whether either of these fruit and veggie capsules are worth taking at all.

What is Juice Plus Fruit and Vegetable Blend?

Juice Plus+ is a multi-level marketing company that sells various nutritional products, such as Omega Blend and Berry Blend capsules, Super-Biome Probiotic + Prebiotic, Juice Plus Luminate and Superfood powder and supplemental shakes and chewables. Their most popular products though are their Fruit and Vegetable Blend capsules and I’ll be focusing on these two supplements in this comparison with Balance of Nature.

Juice Plus Vegetable and Fruit Blend comes in two containers with 120 pills in each, 240 in total. The Juice Plus+ company says this product is whole food and plant-based, certified non-GMO and kosher, gluten-free, and clinically proven (through research studies like this funded by their parent company National Safety Associates, LLC).

I’ll cover Juice Plus supplement facts, potential benefits, side effects and effectiveness below. An important point right at the start though. This is one of the most overpriced products I’ve ever seen in over 10 years of researching and writing about superfood supplements.

This is likely due to the company’s MLM business structure and requiring customers to sign up for ongoing subscriptions. If you are not looking to subscribe, or participate in selling Juice Plus+ products, I’d highly recommend one of these better and much cheaper super fruit and veggie supplements.

What is Balance of Nature Fruits & Veggies?

Balance of Nature is a blend of 31 different freeze-dried vegetables and fruit. Its manufacturer says it’s made from whole foods, gluten-free, non-GMO, third-party tested and free of additives, colorings or sweeteners.

Like Juice Plus, Balance of Nature comes in two tubs, one for Veggies and one for Fruits. There are 90 capsules in each container and you take 6 pills a day for a 30 day supply.

I’ve bought and used Fruits & Veggies myself before and given my personal opinion on the pros and cons, side effects and effectiveness of this product in my Balance of Nature review here.

Juice Plus Ingredients

Here are the ‘Key Ingredients’ from Juice Plus Fruit and Vegetable capsules, formerly known as Orchard and Garden blends, from the company’s website juiceplus.com.

• Fruit Blend: Apple, Peach, Cranberry, Orange, Mango, Acerola Cherry, Pineapple, Prune, Date, Beet, Lemon Peel, extra plant-based vitamins and more.
• Vegetable Blend: Broccoli, Parsley, Tomato, Carrot, Garlic, Acerola Cherry, Beet, Spinach, Cabbage, Kale, Rice Bran, Lemon Peel, extra plant-based vitamins and more.

Something that I find strange is that both formulas have added mixed tocopherols and carotenoids listed on their Nutrition Facts panels. These antioxidants are a benefit and supplement companies usually highlight them, yet Juice Plus+ seem to have hidden them away on their marketing images.

Balance of Nature Ingredients

Balance of Nature has a confusing supplement facts panel with Maintain, Fend and Refresh Blends that repeat the same fruits or vegetables to make it look like there are more additions than there actually are. A clearer ingredients list for potential customers can be found on their website balanceofnature.com.

• Proprietary Whole Fruit Blend: Aloe Vera, Apple, Banana, Blueberry, Cherry, Cranberry, Grape, Grapefruit, Lemon, Mango, Orange, Papaya, Pineapple, Raspberry, Strawberry and Tomato.
• Proprietary Whole Veggie Blend: Broccoli, Cabbage, Carrot, Cauliflower, Cayenne Pepper, Celery Stalk, Garlic, Kale, Onion, Shiitake Mushroom, Soybean, Spinach, Sweet Potato, Wheatgrass and Zucchini.

Which Ingredients List is Better?

Fruits & Veggies by Balance of Nature does have some healthy vegetables like broccoli, kale and shiitake mushroom, along with some nutritious fruits and berries like papaya, cranberry and blueberry. I think it’s let down by too many average additions like banana, apple and grape though. The raw soybean is also a negative in my opinion.

Juice Plus Fruit and Vegetable Blend has some less impressive produce in its formula too, especially given its exorbitant price tag. However, its ingredients list is a bit better overall and it has added antioxidant carotenoids and tocopherols. So from a purely nutritional perspective, it would be the slightly healthier formula.

That said, neither of these overpriced offerings compare well to these better and much cheaper Balance of Nature alternatives. You can also get Fruits & Veggies substitutes with similar ingredients at a much lower monthly cost.

Potential Side Effects

Juice Plus ingredients shouldn’t cause side effects for most people, though some customers complain of stomach aches, gas, bloating and even diarrhea. This usually happens when you take veggie pills on an empty stomach. Taking supplements like this with food is always better.

Balance of Nature has some customer reviewers complaining about gassiness, acid reflux and an upset stomach too. It’s also worth mentioning the raw soybean in this product, as well as the grapefruit that some doctors advise steering clear of if you’re on certain prescriptions.

I didn’t personally notice any side effects when I took Balance of Nature myself for a month to try it out, even when I tested it with a double dose on an empty stomach. But I can’t say that I experienced any noticeable benefits either.

Pros and Cons of Juice Plus Fruit and Vegetable Blend

Pros

1. The nutrition facts label for Juice Plus Fruit Blend does contain some healthy ingredients, like acerola cherry, citrus bioflavonoids and lemon peel extract in the fruits. The Vegetable Blend has parsley, broccoli, kale, garlic and spirulina as standouts.
2. Both blends have mixed tocopherols and added antioxidants, such as beta-carotene, lutein, lycopene and astaxanthin, though the amounts are relatively small. There’s some vitamin A, C, E and folate added to these pills too, but the levels aren’t comparable with multivitamins.

Cons

1. Juice Plus capsules contain the fillers tapioca, calcium carbonate and rice bran. There are also 10 calories in each 4-pill daily serving.
2. The Juice Plus+ company operates under a multi-level marketing business structure, and there’s subscription-only delivery that some customers complain is difficult to cancel.
3. The biggest con I can see with Juice Plus though is the cost of its Fruit and Vegetable Blend. $216.00 is completely over the top for what you get and far more expensive than even premium superfood powders like Athletic Greens. You could get the far superior Field of Greens, compared here with Balance of Nature, for a quarter of the price.

Pros and Cons of Balance of Nature Fruits & Veggies

Pros

1. The fruit capsules have some antioxidant-rich berries and fruits, such as papaya, blueberry, cranberry, strawberry and raspberry. While the vegetable pills contain healthy greens and veggies like broccoli, wheatgrass, spinach, shiitake mushrooms and kale.
2. The Balance of Nature company says all of their produce is harvested at the peak of ripeness and freeze-dried to retain nutrition. They also say their product is non-GMO, gluten-free, and has no additives, colorings or chemicals.

Cons

1. While Juice Plus is ridiculously overpriced, Balance of Nature is still an expensive supplement at $89.95 for a 30-day supply. There are super fruit and veggie brands here that are much cheaper and objectively better than both Balance of Nature and Juice Plus.
2. For some strange reason Balance of Nature’s Veggies capsules contain raw soybean. This controversial ingredient is nutritionally poor, is already added to many processed supermarket foods, and can cause an allergic reaction for some people.

Cost Comparison

Balance of Nature currently goes for $89.95 on the company’s website, Walmart and Amazon. That works out to $2.99 each day if you take 6 capsules as recommended.

You can get it for less if you sign up for a subscription with regular deliveries on balanceofnature.com. Be careful though as many customers have complained on Better Business Bureau, Trustpilot and forums like Reddit about being overcharged and difficulties canceling their subscription. There’s much more on problems with Balance of Nature here.

Usually when I research Balance of Nature comparison guides on Superfood Profiles, Fruits & Veggies is the most expensive product by far. However, this time Juice Plus is the clear leader in terms of overcharging their customers.

Fruit and Vegetable Blend is priced at a truly ridiculous $216.00. JuicePlus+ ‘Partners’ working within the company’s multi-level marketing business model could argue that there is a 2 month supply versus 1 month with Balance of Nature. Even then, $108.00 a month, or $3.60 a day, is extremely expensive compared to these better Balance of Nature alternatives.

Juice Plus also sells a 3 bottle combination of Fruit, Vegetable and Berry Blend capsules which is listed at $320.00 on their website. I find it hard to believe consumers would part with so much without first researching just how inflated these retail prices are versus competitors.

What’s Better Than Juice Plus or Balance of Nature?

I’ve researched guides to many objectively superior superfood supplements to both Balance of Nature and Juice Plus on Superfood Profiles. Both Simply Nature’s Pledge and Substance Fruits and Greens have similar ingredients yet are much less to take. Another healthier alternative to Juice Plus is JuiceFestiv.

There are 12 Balance of Nature competitors here and all of them are much better value than both Juice Plus pills and Fruits & Veggies capsules. While this guide to super fruit and veggies shows how inexpensive whole food supplements can be when a company isn’t paying for Fox News TV ads or using an MLM business structure.

If you’d be okay with mixing up a great-tasting green powder then Field of Greens is a good option with all organic ingredients. It’s far superior nutritionally and has a much larger serving size, yet costs less than both Juice Plus and Balance of Nature.

Is Juice Plus a Scam?

If I were just assessing the ingredients in Juice Plus Fruits and Vegetables I’d say these whole food capsules were fairly average but legit.

Unfortunately, I don’t think there is any way to justify this product’s $216.00 price tag. For what you get, it’s hard not to view the $3.60 daily cost as a scam or a rip-off.

Many people sign up for a Juice Plus subscription through a social media influencer or promotional site. By doing so they aren’t just paying for nutritional products, they are paying the ‘upline’ Partner above them in the multi-level marketing structure.

Perhaps if they can get enough ‘downline’ Partners underneath them, and get paid themselves, the high cost of Juice Plus products could be worth it to them.

I’d suggest researching how few people actually succeed with MLM schemes before signing up for anything like this though. You can find a lot of angry former subscribers online in forums like Reddit calling the Juice Plus+ company a scam and a fraud.

Juice Plus vs Balance of Nature: The Verdict

Everything I’ve written in this comparative guide is just my personal opinion based on my research and my 10 years experience investigating superfood supplements.

Based purely on the listed ingredients, Juice Plus is slightly better than Balance of Nature nutritionally. Both of these products are extremely overpriced though. I wouldn’t recommend funding either Balance of Nature’s television advertising, or the Juice Plus+ company’s MLM business model. There are so many better options in 2026.

Clean Nutra’s PhytoFuel has over 70 different nutrition-rich superfoods, like spirulina, alfalfa, barley grass, ginger, olive leaf, acai, elderberry, pomegranate, amla, green tea, grapeseed, fennel and turmeric. There’s also 6 digestive enzymes, prebiotic, piperine and 5 probiotic strains in each capsule.

Despite its nutritionally superior ingredients, PhytoFuel is a third of the price of Balance of Nature and over five times cheaper than Juice Plus Fruit and Vegetable Blend. Currently the best value with this brand is here on their website, with extra reductions for the multipacks.

There’s also good alternatives to Balance of Nature and newer super fruit and veggie capsules here that compare well with Juice Plus for a fraction of the monthly cost.

Field of Greens is another nutrient-rich organic option if you’re okay with mixing up a green powder (I have it in my morning smoothies and it tastes really good).

Thank you for reading my Balance of Nature versus Juice Plus comparison. I hope it’s conclusively shown that just because a supplement is expensive it doesn’t make it worth taking.

Please share it with anyone thinking about getting either of these overpriced brands. Their marketing and hype really doesn’t match what they’re offering and you can do so much better.

Have you tried Juice Plus Fruit and Vegetable Blend or Balance of Nature Fruits & Veggies? I’d be interested to hear your opinion of these companies and their products in the comments below.