Valora Beetroot Powder Review: Is It Legit or a Scam?
The brand Valora Organics is an online company selling products like beetroot capsules, along with other nutritional supplements and cosmetics.
Valora Beetroot Powder Heart & Energy Support Capsules is their most popular product and heavily promoted with ‘influencer’ marketing and paid video ads on TikTok, Instagram, YouTube, Facebook and other social media sites.
Are Valora’s beet pills any good though, or is this brand making inflated claims about their product that aren’t based on facts?
In this review of Valora Beetroot Powder Capsules I’ll investigate what’s in this supplement and what it does, versus what they claim; customer complaints on where it comes from; if Valora Organics really offers a refund or if it’s a scam; why it’s so expensive; and better and cheaper alternatives.
What is Valora Beetroot Powder and Is It Legit?
Red beets are rich in nitrates, protective betaine and antioxidant betalains. Their beneficial cardiovascular and blood pressure effects are real and proven in many scientific studies like this. I’ve detailed 18 reasons to get more of this superfood into your diet in this guide to beetroot juice benefits.
Unfortunately, some supplement brands like Valora Organics take these positive health benefits and overblow them to levels that are far from legitimate, some would say fraudulent. Here’s 4 reasons, based on my research, why I wouldn’t trust Valora Beetroot Powder Capsules:
- Their website uses text and images with terms like “reduces aging and wrinkles”, “supports weight loss”, “feel it in 2-3 weeks”, “boosted sex drive and stronger performance”, and “giving you the raw nitrate power your cardiologist recommended for circulation.” Even much more potent and concentrated powdered beet juice supplements like these couldn’t realistically make such claims without expecting a warning letter from the FDA.
- Other clearly false statements on the Valora Organics sales page include “no fillers” and “pure beetroot only”, despite supplement facts for Valora Beetroot Capsules listing the common fillers microcrystalline cellulose and magnesium stearate as ‘other ingredients.’
- This supplement facts panel shows 1,300mg of organic beetroot powder per serving, yet nowhere else on Valora’s packaging or sales page does it make mention of their source beets being organically grown. This is unusual as most brands highlight USDA organic certification if they really have it.
- Another marketing image states, Valora Beetroot Powder is a “8 in 1 natural heart health and system support.” This makes little sense when the only ingredient in this product is powdered beets.
My personal impression is that this brand is just making up whatever marketing terms they think customers in a rush might want to read. The whole website seems amateurish, with spelling mistakes, broken links, and little regard for the nutritional facts about their product.
Cost Comparison and Better Alternatives
Valora’s beet capsules go for $37.99 for a single 60 capsule bottle on their website thevalorastore.com. That works out at $1.26 a day to take the recommended 2 pill dosage, which is quite expensive versus most beetroot supplement competitors in 2026.
You would expect this nutritional supplement to be something special for that kind of premium pricing. The truth is, Valora Beetroot Powder Heart & Energy Support Capsules are just basic and unimpressive powdered beet pills at a very high price.
You could get Double Wood’s Organic Beetroot Extract for around half the cost, with 210 capsules in the bottle and a 3 ½ month supply. That’s versus just 60 pills and a single month with Valora. This brand is also much more trustworthy, showing certificates for third-party safety, purity and potency testing right here on their product page.
Any one of these best organic beetroot supplements are also available for much less than Valora Organics overpriced offering. Even SuperBeets and Total Beets capsules, with their added grape seed extract, are both cheaper to take daily.
Valora Refund Scam
Valora’s Heart & Energy Support Capsules sales page has the text, “If you’re not completely satisfied, return the empty bottles for a full refund. No questions asked.”
What most customers wouldn’t see, unless they check the fine print like I did, is that their Refund Policy states, “refunds are available only for orders that are incorrect.” It also says “a 25% restocking fee will be deducted from your refund amount” and that “the customer is responsible for covering the shipping fee to return the product.” That shipping fee amount is listed lower in the legal text as $45.
So say you bought one bottle of Valora Beetroot Powder for the highly inflated price of $37.99 on their website and wanted a refund. Based on their Refund Policy text, you’d actually be charged $45 plus $9.62 just to send it back to them. I personally find that pretty scammy business behavior and think most people would agree.
None of this is shown in the Refund Policy link on their main product page either. That’s about their tallow sunscreen for some reason. You can only find these hidden details in the Terms and Policies link at the checkout. It’s right down the bottom where most customers would never check.
Valora Reviews and Customer Complaints
Unlike Rosabella Beetroot, Valora Organics doesn’t seem to be trying to trick people into signing up for ongoing subscriptions. There isn’t an autoselected subscription at the checkout like this Rosabella’s website. They just charge very high prices at the outset and then make getting a refund prohibitively expensive.
You could get the far healthier Double Wood Organic Beetroot Extract with 150 more capsules in the bottle for about half the price here on the brand’s website. There are also many far better organic beet supplements in this guide at much lower monthly costs per serving than Valora’s expensive offering.
I must admit, after analyzing their website, I did expect there to be more customer complaints about Valora on Better Business Bureau and Trustpilot. The same brand name is also used by a clothing company many people don’t like, and by another supplement company with complaints called Valora Nutrition. The latter may be a previous incarnation of Valora Organics, but I couldn’t find any hard proof of this.
There is a Trustpilot page here for their website thevalorastore.com, with several one star reviews. Consumer complaints there had the following quotes:
- “Designed to look like a US based site full of real customer reviews. Yet they’re based out of China and the shipping takes weeks. Whenever I asked about my order I got the run around… I’m NOT comfortable consuming supplements from a company based out of China… Are their supplements even safe?”
- “The ads say they are made in the US but the tracking label shows products left from Hong Kong. How does Instagram and Facebook let these kinds of misleading ads stay on their websites?”
BBB had this complaint about Valora Organics Ubiquinol CoQ10 product on their scam tracker, but none that I could find specifically on this brand’s beetroot product.
Another customer review on Reddit said they were charged for a 2nd order even though they had screenshots showing that they made a single purchase. So perhaps Valora is trying the Rosabella subscription scam afterall.
I don’t currently have proof of this beyond this Reddit post though. I’d appreciate hearing from any Valora Organics customers who have had this happen to them in the comments below.
ValoraNest Beetroot Powder and Valor BioLabs Beet Capsules
In what must be confusing for potential customers, there is a second Valora Beetroot Powder in search results and advertising on social media sites like TikTok and Instagram. This product is actual powdered beets in a pouch, not capsules in a bottle, and made by a company called ValoraNest.
I’ve reviewed ValoraNest Beetroot Powder as the first of the 8 Popular Beet Powder Brands That I’d Avoid in this guide. It looks like a rip off of Micro Ingredients Organic Beet Powder, even using the exact same packaging, yet charging around twice the price.
Valor BioLabs Beet Capsules have the same 1,300mg of powdered beetroot and microcrystalline cellulose and magnesium stearate fillers as Valora’s beet pills. This brand’s product claims are a bit more realistic and their price is lower for what is the same formula inside the bottle. There are still many better beet supplement alternatives here.
Other Valora Organics Products
While their Beetroot Heart & Energy Support Capsules appear to be the brand’s primary focus and most heavily advertised, Valora Organics also sells a range of other supplements and cosmetics on their homepage. There’s Tallow Sunscreen, Methylene Blue Gummies, a hair removal serum, Ubiquinol CoQ10, Vitamin D3 and K2 pills, Grass-Fed Beef Liver, a Lymphatic Drainage Complex, and Valora Natural Parasite Cleanse.
It’s a strange product mix. And what strikes me, as someone who’s been researching supplement companies for over 10 years, is that the labelling on all of these different products is completely different.
The Valora Organics Ubiquinol CoQ10 bottle in particular is a complete rip off of the Nutricost branding. And other products in the brand’s range look like they’ve simply cut and pasted their name over the top of other companies’ names and kept the original color schemes and images of more established commercial rivals.
In my opinion, this doesn’t look like the behavior of a supplement company that intends to remain around for a long time. Given this, I’d be highly unlikely as a customer to trust Valora’s product sourcing, or claims like organic and third-party tested, when they don’t show any proof on their website.
So while most of their products are prohibitively expensive anyway, I wouldn’t personally buy from this brand no matter how low the listed retail price was.
Valora Beetroot Powder Verdict
I think it’s sad to see brands such as Valora Organics offering very average nutritional products, like their Beetroot Powder Heart & Energy Support Capsules reviewed here, making over the top claims about them, and then selling them at highly inflated prices to unsuspecting customers. The promise of an easy refund on their site, when their legal text requires a 25% restocking fee and $45 shipping fee, is also clearly a scam.
When I investigate brands that customers complain about, like Rosabella, Anuvia Amla, and now Valora, I’m constantly amazed that people fall for social media influencer hype, and buy these products without doing a basic supplement facts label check and product comparison.
A quick look at any of these best beetroot supplements would show that most are half the cost, certified organic and from large, well-established companies. The first one in that guide, Double Wood Beetroot Extract, is USDA-certified organic, third-party tested, has 3 ½ times the number of capsules, yet goes for about half the cost of Valora’s beet pills. Even less with the multipacks here on the brand’s website.
Thank you for reading my Valora Beetroot Powder review and I hope it’s been helpful. I’d be happy to answer any questions you might have about this brand or others like it in the comments below. I’d also be very interested to hear from people who’ve tried Valora’s Beetroot Heart & Energy Support Capsules, or any of their other products, and your experience dealing with this company.